Secrets to Make Your Site More Attractive

make attractive website

The question that I most frequently hear from people is “How can I attract thousands of visitors to my site each month?” Well, driving high traffic to your site is important, but what’s even more important, is designing a website that makes them stay.

After all, what’s the use of spending all your time and money on creating a unique product that many people want, building a 100-page site, winning top rankings on search engines, and spending $5,000 in advertising if visitors don’t stay once they arrive?

In this article, you’re going to learn 5 important website design tips to make your site more attractive. So not only your website will attract many visitors, but it will also motivate them to stay for a while, which is your only chance to let them know about your offers and turn them into newsletter subscribers or even paying customers.

#1. Your Site Should Be Fast Loading

One of the biggest problems you see on the Internet is that some websites are slow loading. There are many sites out there that take more than 20 seconds to load — a lifetime on the Internet. People just don’t have time and patience to wait that long.

The best way to make your site fast-loading is to use more text and fewer graphic. Wild graphics and animations are “traffic killers” so don’t use them unless you really need to. If it takes more than 10 seconds for your web pages to load, chances are you’re losing as much as half of your site’s traffic!

Don’t assume all visitors have fast connections. Many people still use slow connections like 36.6 kbps or 28.8 kbps, so design your website the way everyone can view it quickly — not just the few who have
high-speed connections.

To make sure your website loads fast, view your site with slow connections. If it doesn’t load in 10 seconds, reduce the number and the size of graphics. WebGraphics Optimizer is a great software that helps you reduce graphic size while the quality doesn’t really change and it looks almost the same.

#2. Make Your Website Easy to Navigate

People should easily and quickly find what they’re looking for. Don’t make your visitors click on 10 links, scroll down each page, and click on the “back” button several times to finally find the page they’re looking for.

Statistics show that we lose up to 50% of visitors each time we make them click on a link. That’s why all the pages of your site shouldn’t be more than five clicks away from your home page. Make your visitors enjoy surfing your site. It should be easy for them to find the information that they want.

Also remember not everyone enters your website from the home page, especially if they find your site through search engines. So make sure each page should have a title so they always know where they are at, and a link to the most important pages of your website (e.g. home page, order page, contact page and so on).

Another way to make your site easy-to-navigate is using clear link texts. Visitors must know where each link will take them at a glance. For example, if you want to create a link to your order page, “Sale” is not a good name because it’s unclear and confusing. Use “Order” instead because it’s common.

The key is making it easy for them to find what they want, so make your site easy to navigate.

#3. Use Suitable Colors

Your copy is the most important part of your website, so it’s essential that you make it easy to read, and nothing is easier to read than black text on white background.

The easier it is to read your copy, the more effective it will be. If you use inappropriate colors that make your copy difficult to read, few people will bother reading it, and if no one reads your copy how are you going to make sales?

#4. Don’t Overuse Pop-ups

What’s a pop-up? It’s a window — usually a small window — that is opened when you click on a link and open or close a window. Unfortunately many webmasters go overboard with pop-ups which only results in annoying visitors.

They think if a pop-up appears and asks to order each time a visitor closes a window, he’s more likely to make a purchase… but they’re completely wrong. Not only will they not make any sales, but they’ll also lose a potential customer forever.

Don’t get me wrong! Using pop-ups can be an effective way to get a higher response to your offer. What I’m saying is that you shouldn’t overuse and abuse them. They’re good marketing tools if you use them wisely.

Pop-ups are best used to offer something of high value to your site visitors… something that you know they’re very interested in. Make an offer that they can’t resist!

#5. Remember Your Purpose

Why are you creating your website? Do you want to sell your products and services? What do you expect from your site? Decide on your purpose before you start designing your site. This is extremely important.

Each part of your website should lead to your purpose. All the links, graphics, titles, and the colors you choose should lead to what you want from your site.

Sometimes people are so wrapped up in being a website owner that they forget their site is to sell. Instead of designing a sale-oriented website, all they’re trying to do is designing a “thing of beauty”. But there’s a problem here: beauty won’t sell.

It doesn’t matter if your visitors are impressed by professional Flash animations and graphics on your site. You should ask yourself: Does your website sell or just impress people? Do people say,”Wow! How beautiful!” and then close the window and go to another site, whithout even noticing your salesletter at the bottom of the page?

Keep your purpose in mind all the time. If you expect your website to sell, then design it the way it makes visitors interested in your offer and motivates them to buy.

 

Website Design Tips – How To Reduce Website Load Time

reduce Load Time

An important aspect of website design is to reduce web page load time to the lowest possible. A slim trim website design is in some ways like an attractive athletic woman, so let us call this article “A website weight loss programme” that will help you make your web pages load much faster.

Why is it so important to reduce website load time?

A website has global reach but Internet connection speeds in various countries are not the same. A lot of dial-ups and slow broadband connections still exist. Recently published research has revealed that unless massive amounts are spent on improving Internet infrastructure, the average global connection speed may show a dip by 2010. Even for those who do have high-speed connections, the total number of relevant websites on the Internet is growing fast. This directly translates into less time spent by the viewer per web page. Generally speaking, patience is a rare commodity in today’s world of reducing resource-to-consumption ratios. Do you want to neglect a large proportion of potential worldwide customers just because your web page load time is slow? If not, then follow the steps below to reduce website load time.

Women usually work on trimming the hips, shaping legs and removing cellulites in various places. Similarly, I have classified below “website weight loss programme” into three ‘broad’ categories: Graphics, Code and Other Factors. Please note that you should meticulously follow as many steps as you can to take the redundant fat out of your website design and reduce “website loading time” to a bare minimum.

WEBSITE WEIGHT LOSS PROGRAMME

A. TRIM the Graphics (Slim hips:-)

1. Avoid Graphic Heavy or Complicated Web Design

Website designs that use many images (especially those with special effects) generally take a long time to load. What if a good looking website keeps losing valuable visitors just because its web pages take too much loading time? Try to be discrete and use less number of images / graphics while maintaining the look and impact of the website design. Remember that text links are easily read by search engines and load faster than graphic buttons. Sometimes it is also possible to move large images from an important page to a section like “Gallery” to reduce web page load time.

2. Use Only Optimized Images

Optimize each image in editing software like Photoshop. There are different image formats like GIF, JPEG, PNG, TIFF etc., so try to save images in the appropriate format. As a rule-of-thumb, GIF is more suitable for uniform color images and JPEG for real world scenes. GIF saved at 256 colors should be reduced (as much as possible) to 128, 64 or 32 colors without comprising image quality. To reduce website load time JPEGs should be saved in the lowest quality possible without spoiling picture impact. You can also use PNG if you are sure that your users are using newer browsers.

3. Specify Image Dimensions

While inserting images in HTML always mention height and width attributes. This helps the web browser to know the image size before loading it. The browser will then reserve the area for the images while rest of the web page design continues to load, thereby reducing website loading time. Do not use the height and width tags for image size reduction.

4. Pre-load Your Images

You can pre-load some heavy images of the next pages (that can be reached by clicking on links within the current page) by defining them at the footer of the current web page. For example, img src=”nextimage” height =”1″ width=”1″ inserts a 1×1 pixel image in the footer that is read by the browser when the code above it has been read. Thereafter, while your visitor is viewing your main page, images of the next page will continue to download to the viewer’s PC in the background and will reduce subsequent web page load times. This is not recommended for direct AdWords landing pages because Google has recently announced that high web page load time will negatively impact the landing page quality score.

5. Optimize Flash Files

Animating important stuff can make an impact on the visitor. If possible, avoid animated GIF images in website designs; instead use Flash with discretion. Always use optimized flash files. There are so many ways to reduce Flash loading time that I will be covering this in a separate article.

B. TRIM the Code (Shapely legs 😉

1. Remove Useless Code:

While using an HTML generator, some extra or empty tags get inserted in the code, for e.g. breaking spaces, block quotes, unnecessary extra space, blank lines etc. Even if you hand-code HTML, always manually check your website design code and remove the empty or unnecessary HTML tags. Use appropriate DOCTYPE and close all HTML markup elements. The browser will then have less work to do matching elements. Clean coding of a web page will not only reduce website load time but also increases your text-to-code ratio and search engine spiders do not have to spend time deciphering irrelevant stuff.

2. Use of Shorthand External CSS

CSS helps make your website design code compact as well as clean and its proper usage helps reduce website loading time. Define common font styles, images etc. (used in a set of web pages) in one single external CSS. By doing this, you will not have to insert the same tags again and again on different pages – just call the CSS and apply that particular class. With all your repetitive stuff defined in the CSS file, the browser won’t have to read each single tag all over again. Always use External CSS file and remember to remove extra, unused styles from it.

Use smaller class names and shorthand CSS instead of putting each CSS attribute in its own line.

For example:

“body{

background: url(“image.jpg”);

background-color: #cccccc;

background-repeat: repeat-x;

}”

Above code can be written as below when using shorthand CSS:

“body {

background: #cccccc url(‘image.jpg’) repeat-x;

}”

A properly created small external CSS file will substantially reduce website load time.

3. Use External JavaScript

If you must use JavaScript, merge small common JavaScript files into a single external file and then (for newer browsers) you may compress it. This will reduce website loading time and you don’t have to write the script on each web page – the web browser has this file in its cache and won’t have to download it each time another web page loads.

4. For Table Based Website Design

Avoid unnecessary nested and full-page tables. If you insert a table inside another table, it increases web page load time because the browser has to read the content located in the innermost table. Avoid unnecessary nested tables, instead divide your page into different sections like header, body, footer etc. according to your layout and use a different table for each section. Your browser will be able to load your web page a bit faster.

5. Use Table-less Website Designs

Every time when a website is opened, the browser has to first scan tables and then load the content of the page which increases the website loading time. Using CSS and DIV tags you can avoid tables altogether and reduce website loading time substantially.

C. OTHER factors that reduce website load time (remove the cellulites:-)

1. Host on a high-end server with fast connectivity to decrease website loading time.

2. If you have a database driven website, it is faster and more secure to place your content on one server and your database on another. Consider SSI for common page elements, AJAX for page refreshes and Jar compressed files that load faster into the temp.

3. Avoid background music files and if it is very necessary to use them then use highly compressed music file formats. Avoid having much stuff on your website loading from other websites and reduce the number of HTTP requests.

4. Adding a slash at the end of a link like domain.com/contact informs the server that this is a directory page and it does not have to waste time working out what kind of file exists at that address.

5. Using fewer redirects, Iframes, PhP and database queries also helps reduce website loading time.

If you have followed the above website weight loss programme and made your website design slim and trim, you will be thrilled every time you see its performance. Remember that quality websites offer a lot of fresh content. When you add new pages, do not forget to apply the above tips to reduce website load time.

 

Why Bangalore Website Designing Services Are In Demand?

n Web 1.0 era web development companies were very specific about their roles. Most of the web development services providing companies were only involved with some part of the web development or the other. They used to think that registering a domain name, booking the server space and designing the website is sufficient to keep the business going. Post Web 2.0 era these service providers have realized that only designing a website is not sufficient to do a business. The web development service providers are no more restricted to designing static websites , rather their service spheres have engulf all aspect of website building starting from web content development, web server configuration, client side coding and server side coding to developing social networking services.

The business owners realize the importance of perfect website design to boost their sales. These business owners understand that to reach out to more customers they should lean on professional website designs. Most of the business owners understand the importance of using services of Bangalore website designers to boost their sales. The Bangalore website designers are most sought after because of their expertise in website designing and search engine optimization, which forms the two strong pillars of successful websites. These Bangalore Website designers know the importance of balancing the website with visual design, usability and strong identity which is complemented by a well defined marketing strategy. Two of the most sought after Bangalore Web designing services are:

Bangalore Logo Design Services: The Bangalore Logo Designing services are considered to be best because the logos designed by Bangalore graphics designers are direct reflection of the theory “Logos should carve the credibility and identity of the business”. The Bangalore graphics designer always believes that Logos should be created as such that it evokes the professional expression in the mind of the viewer. Also a good Bangalore graphics designer will understand that logo is an important part of the virtual conception which conveys lots of ideas. Logos designed by Bangalore graphics designer is always known for its perfection because it embodies the value propositions, characteristics and attributes associated with each business entity. A company gets its identity with its logo. So a good Bangalore Graphic designer always strives to design a logo that gives the company its unique identity. Bangalore Graphics designers are known for their patience to work with you to create some exceptional quality advertising materials you desire. The Bangalore Logo design services has proven expertise to help you in following areas: Custom logos, business cards, letter heads, envelopes, collateral sheets, brochures, flyers, postcards, table tents, door hangers, and greeting cards.

Bangalore Flash Design Services: Bangalore Flash design services are the best because they explore the full potential of animation to create rich interactive experiences and wow the audience. Animations increase click through rates of the sites. These animations can also be used to make rich media applications. The Bangalore Flash Design services have correctly absorbed the essence of business focused flash designs. Unlike other flash designing firms the designers employed at these Bangalore Flash Design firms know how to modify disadvantages of flash like poor user friendliness and long site loading times and explore the true power of Flash. The good Bangalore Flash Design firm knows the importance of keywords so they will always dissociate themselves with the flashy website trap. The unique services offered by Bangalore Flash Design Services are: Web animations and banner, online demos, animated product manuals, flash websites, cd-rom multimedia presentations, e-learning software’s, e commerce etc.

Choose the best Bangalore Website designing services to boost your sales and just make out the difference it makes on the buying decision of the visitor.

Hiring The Best Web Design & Website Development Company

Hire website design Company

What Should You Consider Prior to Choosing a Website Design Company?

Vision. First be aware of your vision for your company’s website. Write down what you would like your site to look like, collect a few web addresses of other sites that you like. Think about color choices, graphics, copy (include your keywords) and then roughly figure out how many pages you’ll need. This can be determined by looking at other sites as well then adding “links” or new pages as desired.

Budget. You probably already know what you can spend or are willing to spend on your company website. Start by calculating the number of pages by at least $80 per page for a simple identity site. Add an extra $10-$20 (per page) additionally for file downloads, uploads, blogs, feeds, etc. Now, those of you who are panicking right now…STOP THAT! This is just a very basic way to come to a rough estimate. It’s just a guideline. The cost can and will fluctuate higher or lower by as much as 20-80% depending on who you hire. And, yes, I find that amazing as well. Add to the above any extra graphic design or logo work, photo optimization services, scans, text (copy) special programming or scripting to that amount. Rates for these separate services vary but start at around $15 per hour roughly. That’s what most kids out of school charge at a minimum. Be fair, they aren’t working at McDonalds. They have a skill and should be paid for it. (That’s another article and no I’m not a recent graduate!)

Additional Services. How do you know if you need special programming or scripting? ASK. If you need a database or some special language or scripting, your designer should know this as soon as you present your “vision” along with your examples of other websites to them. You have to simply ask the question, even if you don’t quite understand the answer. It generally comes down to cost. If you don’t ask then it would be very easy for your designer to charge you an additional amount later having known you required the service at the start. Be aware.

Talent. Wow! There is so much talent out there that it’s scary. There are the creative designers and smart programmers. There are even some who have no real talent in either design or programming, yet they can take a template and change it to be used for your company website. (Not recommended) There are those who are expert “Search Engine Otimizationizers” (I know it’s not a word) and those who can write copy that can make a viewer laugh or cry—or buy—on demand. There is more than enough talent so how should you choose? Look for a company who can multitask. The success of your company website will depend on it. In short, attempt to find a Tampa website design firm who employs creative designers, writers, programmers, and who has a background in marketing. I know, the cash register in your brain is “ching-chinging” away, but you’ll be surprised how affordable hiring someone with all of these skills can be if you take the time to look.

Customer Service. I can’t stress enough how important customer service will be while your website is being designed. You will want to communicate often with your designer. As with any type of service, you know how frustrating it can be to be either put on perpetual hold or to sit for days or weeks awaiting a call back. We take pride in setting high standards when it comes to providing you with excellent customer service. From 8 A.M. to 10 P.M. six days a week we’ll be available to you and we don’t think that’s going too far. You won’t be connected with a “representative” either. You’ll speak directly to the person who is building your site… every time. Ask for references and read the testimonials of all prospective designers. Don’t rely solely on testimonials. Call or email your potential designer’s previous customers and ask about their experience with them. It’s not just the end result of the design that matters. It’s the overall experience you’ll have with your website designer.

This should help you to narrow your choice down and if you take time to look you’ll find that obtaining not one but ALL of the services mentioned above and wrapped up into one website design company can be affordable.